Anyone can be like everyone.
Exercising the right to be boring is not a winning strategy. I've been in love with the field of advertising since discovering it in college because it offers the chance to make the truth interesting. To romance your point of view. To not just report facts, but to tell stories.
No matter what your brand needs to say, there's a compelling way to say it. Because consumers aren't watching, reading or clicking through your marketing message. People are.
And people everywhere love a good story. Let's tell yours.