My story

 

From multi-million dollar franchise development to getting maybe too worked up over punctuation, I put my heart into everything I create. For a number of years, I won piles of awards for top regional advertising agencies for my print, TV and radio work. Then I moved to Hallmark where I expanded my skillset even further, making movies and creating product in Asia. I also gained invaluable empathy and perspective on the challenges faced by the people we agency people had always called "clients."

 

All along the way, I've met a ton of incredible people. Since committing to freelance, I've been honored by how many former colleagues have approached me for collaboration. I bring together the depth of my agency and in-house experience to provide insightful solutions to each set of advertising and marketing circumstances that comes my way. If I can help you, just say the word.

Work​
experience​
Freelance Creative
2017 - Present

 

Concept, write and consult on a wide variety of categories and touchpoints. Work more than ever. Learn more than ever. Share more than ever.

 
Red Fuse, Creative Director

2015 - 2017

 

Concepted and directed consumer work for brands in the Colgate-Palmolive family. Played a key role in rebranding Tom's of Maine. Assembled and directed a social media creative team for Hill's Pet Nutrition, resulting in video views leaping from low thousands to millions.

 

Hallmark, Creative Director

2007 - 2015

 

Led and wrote branding and consumer campaigns, including extensive email marketing. Cracked the code on writing interactive "Storywriter" concept. Developed Northpole story world for Christmas omni-channel franchise, and was executive producer on the coordinating movies and animated short. Created and directed home decor lines.

 

 

Barkley, Senior Copywriter

2000 - 2007

 

Thrived in this competitive world of creative concept shoot-outs. Wrote and executed award-winning TV, radio and print campaigns for Payless Shoe Source, Lee Jeans, Sonic Drive-Ins, Blue Bunny and Kansas Lottery.

 

 

Y2KGrub.com, Co-owner

1999 - 2000

 

The perspective-building adventure of a lifetime. I learned the nuts and bolts of running a business and how to be extraordinarily adaptable. You're welcome to read my not-yet published book capturing this remarkable year.

 

 

NKH&W, Copywriter

1996 - 1999

 

Created successful advertising for clients including Sprint and Williams Seasoning. A TV spot I created for Williams led to a new award being introduced at the Addys to honor clients who support innovative marketing.

 

 

Sullivan Higdon & Sink, Copywriter

1993 - 1996

 

Developed POP and print for clients from Pizza Hut to Bank IV. SHS recruited me from another agency based on my time with them as an intern. I repaid them with a national Addy, won for a guerrilla marketing campaign promoting our distinguished client Scoop ‘n Doo.

Wichita State University

BA, Advertising/PR

 

​Learned a ton from professor/ad man Bart Wilcox. He recommended me when a buddy asked him for a writer, and the result was even more hard work. I was a full-time copywriter for my last year of college and still graduated in four years.

 

 

Education
Clients
Bank of America, Humana, Johnson & Johnson, Merrill, United States Naval Academy, American Express, Water.org, Tom's of Maine, Hill's Pet Nutrition, Hallmark Cards, Sonic Drive-In, Payless Shoe Source, Paycom, Blue Bunny, Restless Spirits, Paramount Parks, Williams Chili, Sprint, Build-A-Bear Workshop, Yellow Freight, Parade of Shoes, Lee, Kansas Lottery, First National Bank, Pizza Hut and more.

 

 

Awards

I've won enough to make me legit. Some highlights:

-A Best of Show Print local Addy for work approved by a client who said, "I hate these posters. But I'm not the target audience."

-An AAF National Addy for yard signs about dog poop

-A special Addy award that was created just to celebrate my brave Williams chili clients and their support of our TV commercial, "The Patch"

-The year my work for Sonic Drive-In won Addy gold in TV, Radio AND print

-Being placed in the CA Ad Annual for the first time after I went client-side

Glowing referrals

Just ask around. Chances are good you know some of the great ad folks I know. I'm also happy to provide names for you if you throw a few specifics my way.

© 2017 by Amy Cecil
 

Call

T: 816-547-7920